Friday, May 8, 2009

STEP-UP TO A HIGHER STANDARD OF LIVING AT THE GRAND MIDORI MAKATI


wwc prArchitects take great pride and pleasure in their work. To design buildings that actually work is to leave behind a legacy of lines and space that provide shelter and dwellings to people. There is a sense of fulfillment in seeing a fusion of geometrical elements slowly transform itself into reality; from figures off the drawing board to structures of glass, metal and concrete.
From constructing single residential structures, Architect Willy Coscolluella expanded his network and moved to build factories, office buildings and residential condominiums. And from this, he established one of the country’s sought-after architectural firms, W.V Coscolluella & Associates.
His love for architecture led him to different parts of the country and the world, discovering new ideas and concepts. "We do research and we find trends. It is a progressive process and we always try to improve", Arch. Willy affirms.
This passion is passed on to his twin sons, Gary and Gil. Both have made their mark in the firm and in the industry. Archt. Gary recounts, "as young kids, we were always brought to see the project sites. I guess it’s the early exposure to the practice". Indeed, architecture runs in the blood. For their latest project, father and sons collaborated to design Federal Land’s newest development in the country’s financial center, The Grand Midori Makati.
The Grand Midori Makati is Federal Land’s newest real estate venture and its very first partnership with Japanese firm Orix Corporation. The project promises to emerge as a lasting landmark of the famed Makati skyline.
Guiding the conceptualization of the project, Arch. Willy ensured the efficiency of the building and economy of scale. An advocate of sustainable development and "green building", he gave considerable thought in integrating nature in his design. Thus, future residents of The Grand Midori Makati will enjoy ample greenery, efficient water system, good lighting and ventilation. Arch. Gary emphasizes, "the vision of The Grand Midori Makati is to create a Contemporary Architecture with lots of greening, artfully integrated in the structure". Midori, as a matter of fact, is the Japanese word for the color green.
Belonging to the younger generation, Arch. Gary says, "our contribution to the project is in the execution of my father’s overall design and in the individual design of the units. We understand the lifestyle of today’s market and we incorporate this in the detailed planning to ensure functionality and efficiency".
Each unit in The Grand Midori Makati exhibits the infusion of the healthy living space concept by providing ample windows and balconies that would foster a perfect romance of air and lighting. The units’ designs also allow delightful flexibility in interior planning and design as they can be combined with adjacent units for greater space. The structure will also feature a double height amenity level for jogging, swimming and health club activities. Furthermore, grand public spaces will also grace its lobby and amenity areas. Drawing inspiration from residential buildings abroad and adapting them to local conditions, Arch. Gary added that The Grand Midori Makati’s design is "geared to modern spaces that impart a sense of openness."
When asked what he was most proud of this new project, Arch. Willy shared, "it’s working with Federal Land". And now that Federal Land has partnered with Orix Corporation, he is looking forward to a rewarding partnership. The first project he completed for the company was the Skyland Plaza, a two-tower, upscale residential condominium along Sen. Gil Puyat Avenue in Makati.
Established back in April 17, 1964 as Orient Leasing Co., Ltd., Orix Corporation has emerged as an integrated financial services group based in Tokyo, Japan that provides innovative and value-added products and services to clients, both corporate and retail.
Over the years, Orix has immersed itself in a wide variety of operations such as automobile leasing and rentals, precision measuring and IT-related equipment rentals and leases, real estate finance, housing loans, securitization and loan servicing, real estate development, hotel operations, integrated facilities management, life insurance sales, principal investments, venture capital, securities brokerage, and card loans. The Grand Midori is the company’s first Philippine venture in real estate development.


With a corporate vision of promoting pride, trust, and respect in every undertaking, Orix’s involvement in the The Grand Midori Makati will elevate the project to a higher level. It brings into the foray the ingenious Japanese skills, craftsmanship and dedication in design incorporated with Coscolluella’s expertise in sustainable development. With The Grand Midori Makati, the collaboration of Federal Land, Orix Corporation and W.V. Coscolluella & Associates aims to satisfy client needs by offering products that create real and lasting value.
Step up to a higher standard of urban living. The Grand Midori Makati showroom at the 2F GT Tower International, Ayala Avenue, Makati City. For inquiries, you may send e-mail to thegrandmidori@live.com.

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